01 / PRECISION TARGETING
Your ideal customer
Right industry. Right application. Right people.
+ OUTBOUND FOR INDUSTRIAL AUTOMATION
We book qualified
sales meetings.
With your ideal
customers.
Cold email for industrial automation providers. We handle prospecting through booking, so you can focus on the technical conversation and the sale.
✓ Qualification agreed upfront✓ Performance-based fees
THE DEALFLOW SYSTEMDF / 01
RESEARCH + RELEVANCE
02 / MANAGED OUTBOUND
A reason to talk
Personalized outreach. Thoughtful follow-up.
REPLIES + QUALIFICATION
03 / YOUR CALENDAR
A qualified conversation
Company fit ✓ Buyer fit ✓ Agreed criteria ✓
01 / THE PIPELINE PROBLEM
Your next project
shouldn't depend
on a referral.
Referrals, trade shows, and repeat customers only take you so far. You need a consistent way to reach plants and warehouses beyond your network.
The pipeline comes in waves.
Referrals and trade shows bring work, but rarely on a predictable schedule.
Interest doesn't equal fit.
The wrong application or buyer means time spent on opportunities that go nowhere.
Delivery always wins the day.
Commissioning, proposals, and customer support leave little time for prospecting.
02 / A BETTER WAY TO BUILD PIPELINE
You bring the expertise.
We bring the conversations.
We put your solution in front of relevant engineering, operations, and plant decision-makers, then handle outreach through booking.
YOU BRING
Your offer, target market,
and calendar availability.
WE HANDLE
Prospecting, emails, replies,
qualification, and scheduling.
03 / HOW IT WORKSYou build the automation.
You build the automation.
We start the conversations.
Robotics, machine vision, controls, or manufacturing software. We shape outreach around what you sell.
01
Agree on the right fit.
Agree on your target companies, buyer roles, and qualification criteria. Research the prospects that fit.
02
Set up and write.
Set up domains and inboxes. Write emails around the production problem your solution solves.
03
Launch and improve.
Run campaigns, monitor delivery, and test messaging. Report on outreach, replies, and opportunities.
04
Qualify and book.
Check interested buyers against your criteria and book meetings. You lead the technical conversation.
04 / WHY DEALFLOW FOUNDRYYour expertise is specific.
Your expertise is specific.
Your outbound
should be, too.
A palletizing buyer and a machine vision buyer have different priorities. Your outreach should reflect that.
Fit before volume.
Target companies with applications your team can actually serve.
Qualified means agreed.
Agree on company fit, buyer role, and expressed interest before outreach starts.
Visibility without the busywork.
See campaign activity and the context behind each booked conversation.
Follow-through is part of the job.
We manage delivery, testing, replies, and follow-ups every day.
THE PERSON BEHIND THE PROCESSDF.
HVFOUNDER PORTRAIT
Harshul VarmaFounder, DealFlow Foundry
05 / ENGINEERED WITH CONTEXTAn engineer's mindset.
An engineer's mindset.
A commercial focus.
I'm Harshul. My background is in robotics engineering at the University of Toronto, with eight years in AI and experience as an AI Project Manager.
I built DealFlow Foundry to help industrial automation companies reach buyers with outreach grounded in their technical capabilities.
UofTRobotics background
8 yearsIn artificial intelligence
AIProject management
06 / THE DETAILSFair questions.
Fair questions.
Straight answers.
What qualifies, what we handle,
and what happens next.
What counts as a qualified opportunity?
A decision-maker at a company matching your agreed profile expresses interest in discussing your solution. We agree on company fit, buyer role, and interest criteria upfront. A contact name or generic reply does not qualify.
When does the performance fee apply?
Only when an opportunity meets the agreed criteria for fit and expressed interest, not based on meeting attendance or a closed sale. A separate monthly infrastructure fee covers outreach setup and operation.
What does the 30-day guarantee cover?
Not satisfied during the first 30 days? We'll refund your infrastructure fee. Performance fees for opportunities meeting the agreed criteria still apply.
What do you need from our team?
Your offer, target market, and calendar availability. We handle prospecting through booking. You assess technical fit, prepare proposals, and close the sale.
How soon will we see opportunities?
Timing depends on your market, offer, and sending readiness. We agree on a launch plan, then test and refine. We do not guarantee a fixed number of meetings.
How do you protect our reputation?
We use dedicated outreach domains and inboxes, monitor deliverability, align messaging with your business, and handle opt-out requests. Email delivery is managed, never guaranteed.
07 / LET'S TALK FITLet's find your
Let's find your
next sales conversation.
Tell us what you sell and who you want to reach. We'll discuss whether outbound fits your business.
Talk with Harshul.
Online scheduling will be available soon.